Study of the strategies the foreign breweries adopted in different
periods to penetrate the Chinese beer market
Abstract: Foreign breweries brought (brings) about both opportunities
and challenges to Chinese beer market. This paper starts from a brief
review of beer industries in China and in the world and then an
introduction to the two-period history of conquering Chinese beer
market by foreign breweries. Followed behind is an analysis of the
reason why the foreign breweries failed in the first period and the
way the foreign breweries succeeded in the second period through new
strategies. From the analysis of the two periods, the author infers
that the foreign companies would never be satisfied with the
supporting role and they plan to take control of the join venture. At
the end of this essay the author concludes that in using the foreign
capital it's important to keep the holding position in join venture.
Key words: Foreign Breweries，Foreign Capital， China's Native Beer
Company，Holding Position
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